Our MAXIMS

Our guide to doing good

Our 11 maxims shape who we are, what we do, and how we interact with those around us.

  • Maxim No. 1
BE YOU. There's only one you. Your background and experiences are like no other. Your individuality sets you apart. It's our uniqueness – fully embraced – that helps to make us Nordic. Hear more from Bridget.
  • Maxim No. 2
MAKE IT ABOUT "WE." Collaboration is critical to our success. It's how we work. With everyone. Collaboration allows us to capture the best of our wisdom and creativity. Hear more from Katherine.
  • Maxim No. 3

LISTEN. Listening is the first step to any answer. It's a skill that helps us solve problems and discover more innovative solutions. It's an art that we must actively practice to ensure the right outcome.

Hear more from Elizabeth.
  • Maxim No. 4

EMBRACE THE GRAY. Not everything is black and white. The unknown challenges us to explore strategies and pragmatic solutions that aren't yet defined.

Hear more from Blake.
  • Maxim No. 5

ASSUME THE BEST INTENTIONS.
Great minds don't always think alike. Sometimes ideas and opinions differ, but remember, we're all working in the best interest of all parties.

Hear more from Jenny.
  • Maxim No. 6

BE OPEN AND DIRECT.
When you are honest and transparent, good things happen. So don't be afraid to have the difficult conversation or face the tough situation. Just remember to be supportive and understanding.

Hear more from Vivek.
  • Maxim No. 7

DO WHAT'S RIGHT.
When confronted with any decision, always do the right thing, not just what's easy. When you focus on the fair and ethical path, you can't go wrong.

  • Maxim No. 8
[IN CHAOS, FEAR AND CONFUSION] BE A ROCK.
Ours is sometimes an unpredictable and unforgiving business. Be the calm before, during, and after the storm. Hear more from Ellen.
  • Maxim No. 9
THINK, ACT, ADAPT WITH URGENCY Gather information. Get going. Be ready to change. Sometimes the situation at hand requires thinking on your feet. Hear more from Jackie.
  • Maxim No. 10

ACT LIKE AN OWNER.
Show passion and enthusiasm for everything you do. Take ownership, not only of your work, but the greater success of all parties. Be a role model in all your decisions and responsibilities.

Hear more from Leah.
  • Maxim No. 11

GROW. TEACH.
Knowledge is always more powerful when it's passed from one person to another. Keep learning and sharing. Keep growing yourself and those around you. 

Hear more from Usha.